This month, Second-hand September, we connected with fashion activist Amanda Butterworth from our New Zealand Fashion Revolution team. Fashion Revolution is a global movement that campaigns for a clean, safe, fair, transparent, and accountable fashion industry through research, education, collaboration, mobilisation and advocacy. Amanda is the Country Co-Ordinator for Fashion Revolution, and is a passionate sustainable fashion advocate. With a background in law, a successful career in Procurement, Amanda’s heart has always been drawn to fashion. Inspired while living in London, to support a more sustainable and ethical future for fashion, Amanda is determined to challenge the way people think about, and buy clothing.
Q. Tell us about your love for second-hand fashion and what does shopping second-hand mean to you?
My love for second-hand fashion started when I was a teenager. I used to spend hours at Savemart in the weekends hunting through the racks. I loved the compliments I would get for the unique pieces I was wearing, and I definitely loved a bargain! In recent years I have got really into my nana’s closet. She has some fabulous pieces, all fantastic quality including gorgeous dresses and wool suits she brought out from Ireland over 40 years ago! Quite often someone will say they love what I’m wearing, and I get to say “thanks, it’s my nana’s.” She always gives me a smile and a wink when she sees me wearing her clothes and it feels special to be able to give the clothes that she felt great in, a new life. I love the thrill of finding a really great item. My favourite piece to date is a hand painted ‘Oscar de la Renta’ silk scarf.
Q. Fashion Revolution New Zealand is part of a global movement calling for a fairer fashion industry with a focus on people, planet, and profit in equal measures. It is well known that one way to avoid supporting ‘fast fashion’ is by choosing to buy second-hand and to love your clothing longer #lovedclotheslast. What is the Fashion Revolution team currently doing to raise awareness for the value second-hand clothing provides over fast fashion? How could second-hand fashion companies, for example, Dove Hospice, become involved?
At Fashion Revolution NZ, we love to hear the stories behind people’s clothing. We encourage everyone to share their #clothinglovestory as part of our #lovedclotheslast campaign. We were delighted with the number of people involved with us during ‘Fashion Revolution Week’ in April. Second-hand September is another opportunity to share stories and it doesn’t have to be limited to campaigns – we love to share stories all year round! We organised a clothing swap, another great way to share clothes within the community, and we plan to hold more of these in the future together with a second-hand clothing market. We’d love to see Dove Hospice at one of these events in the future. We encourage everyone to shop second-hand, care for their clothing and wear, wear, wear, again and again!
Q. As the climate crisis escalates at an alarming speed, brands are now looking to go beyond being ‘sustainable’ and are embracing regenerative fashion. We consider the act of buying second-hand clothing from Dove Hospice as regenerative. When choosing to shop at Dove Hospice, this supports those in need through holistic therapy and supports those suffering from a life-threatening illness. In essence, a process of regenerating health.
Would you agree with this parallel and what are Fashion Revolution’s views on regenerative fashion?
A lot of fashion brands have been getting by with just doing “less harm”, but consumers are starting to demand more (and so they should). It’s not enough to just do less harm, we need fashion brands to actively do good – to have a positive impact. Dove Hospice is a great example of that. By keeping clothing in rotation, Dove Hospice is helping fashion to do less harm, but it’s also actively doing good by keeping clothing in rotation and out of landfill. And the great support that Dove Hospice offers to local communities is a truly great impact. Fashion doesn’t have to be destructive – it can be beautiful and regenerative.
Q. How do we find Fashion Revolution, and what would ‘getting involved’ look like?
Getting involved can look like many things – simply by choosing to shop second-hand and wearing your clothes repeatedly you’re part of the Fashion Revolution! Come along and attend one of our events or even organise your own Fashion Revolution event in your city (get in touch to ask us how). You can also find us on Instagram, Facebook or visit https://www.fashionrevolution.org/oceania/new-zealand/ to check out the team and our events page.
Dove Hospice & Wellness is leading a transformative movement in fashion with a groundbreaking partnership that champions second hand elegance. Spearheaded by renowned Creative Director Olivia Spencer and Doves’ Marketing, E-Comm, and Communications Manager Amy Conlon, this visionary campaign shines a light on the significance of embracing pre-loved fashion while illuminating the global shift towards eco-conscious choices.
Olivia Spencer, a trailblazer with a storied career in both New York and London, infuses this project with a wealth of experience and boundary-pushing expertise. Her work with esteemed brands such as Lavin, Moncler, Mulberry, and Diane Von Furstenberg has garnered international experience, resonating deeply with diverse audiences.
The fusion of fashion and philanthropy lies at the heart of the partnership between Spencer and Dove Hospice & Wellness. Beyond endorsing a charitable cause, the campaign tackles a larger narrative—the surging interest in second-hand clothing, a topic gaining momentum and media coverage on the global stage. The campaign’s mission is to dispel any notion that pre-owned fashion lacks allure, proving that it can rival brand-new ensembles in glamour and charm.
The campaign unfolds with a stellar team orchestrated by Spencer, harnessing the support of New Zealand’s industry leaders. Renowned photographer Olivia Kirkpatrick and acclaimed hair and makeup artist Virginia Carde contribute their exceptional talents. Volunteer models, including Sienna from Unique Models, Matthew from Super, Masako Hylands and Renee Wright, impeccably showcase an array of exclusively sourced second-hand treasures from Auckland’s Dove Hospice Shops.
To amplify the campaign’s impact, Spencer and the team have actively sought media collaboration. They invite support in the form of donated advertising space across print and digital platforms and have amazing support from local press partners such as Verve Magazine, Fashion Quarterly, Ooh Media, Dragon Community Trust, Good Magazine and more!
Dove Hospice & Wellness, alongside Olivia Spencer’s creative leadership, beckons you to join this influential movement. By magnifying the message of sustainable fashion, this collaboration inspires conscious choices that echo positively in our environment and foster a circular economy. Together, let’s embrace a future where fashion transcends boundaries and makes a lasting difference.