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This month, Second-hand September, we connected with fashion activist Amanda Butterworth from our  New Zealand Fashion Revolution team.  Fashion Revolution is a global movement that campaigns for a clean, safe, fair, transparent, and accountable fashion industry through research, education, collaboration, mobilisation and advocacy.    Amanda is the Country Co-Ordinator for Fashion Revolution, and is a passionate sustainable fashion advocate.  With a background in law, a successful career in Procurement, Amanda’s heart has always been drawn to fashion. Inspired while living in London, to support a more sustainable and ethical future for fashion, Amanda is determined to challenge the way people think about,  and buy clothing.


Q.  Tell us about your love for second-hand fashion and what does shopping second-hand mean to you?

My love for second-hand fashion started when I was a teenager. I used to spend hours at Savemart in the weekends hunting through the racks. I loved the compliments I would get for the unique pieces I was wearing, and I definitely loved a bargain! In recent years I have got really into my nana’s closet. She has some fabulous pieces, all fantastic quality including gorgeous dresses and wool suits she brought out from Ireland over 40 years ago! Quite often someone will say they love what I’m wearing, and I get to say “thanks, it’s my nana’s.” She always gives me a smile and a wink when she sees me wearing her clothes and it feels special to be able to give the clothes that she felt great in, a new life. I love the thrill of finding a really great item. My favourite piece to date is a hand painted ‘Oscar de la Renta’ silk scarf. 

 Q.  Fashion Revolution New Zealand is part of a global movement calling for a fairer fashion industry with a focus on people, planet, and profit in equal measures.  It is well known that one way to avoid supporting ‘fast fashion’ is by choosing to buy second-hand and to love your clothing longer #lovedclotheslast.    What is the Fashion Revolution team currently doing to raise awareness for the value second-hand clothing provides over fast fashion? How could second-hand fashion companies, for example,  Dove Hospice, become involved?

At Fashion Revolution NZ, we love to hear the stories behind people’s clothing. We encourage everyone to share their #clothinglovestory as part of our #lovedclotheslast campaign.  We were delighted with the number of people involved with us during ‘Fashion Revolution Week’ in April.  Second-hand September is another opportunity to share stories and it doesn’t have to be limited to campaigns – we love to share stories all year round!  We organised a clothing swap, another great way to share clothes within the community, and we plan to hold more of these in the future together with a second-hand clothing market. We’d love to see Dove Hospice at one of these events in the future. We encourage everyone to shop second-hand, care for their clothing and wear, wear, wear, again and again!

Fashion Revolution

Q.  As the climate crisis escalates at an alarming speed, brands are now looking to go beyond being ‘sustainable’ and are embracing regenerative fashion.  We consider the act of buying second-hand clothing from Dove Hospice as regenerative.  When choosing to shop at Dove Hospice, this supports those in need through holistic therapy and supports those suffering from a life-threatening illness.  In essence, a process of regenerating health. 

Would you agree with this parallel and what are Fashion Revolution’s views on regenerative fashion?

A lot of fashion brands have been getting by with just doing “less harm”, but consumers are starting to demand more (and so they should). It’s not enough to just do less harm, we need fashion brands to actively do good – to have a positive impact. Dove Hospice is a great example of that. By keeping clothing in rotation, Dove Hospice is helping fashion to do less harm, but it’s also actively doing good by keeping clothing in rotation and out of landfill. And the great support that Dove Hospice offers to local communities is a truly great impact. Fashion doesn’t have to be destructive – it can be beautiful and regenerative.  

Q.  How do we find Fashion Revolution, and what would ‘getting involved’ look like?

Getting involved can look like many things – simply by choosing to shop second-hand and wearing your clothes repeatedly you’re part of the Fashion Revolution! Come along and attend one of our events or even organise your own Fashion Revolution event in your city (get in touch to ask us how).  You can also find us on Instagram, Facebook or visit to check out the team and our events page. 


Amanda Butterworth “wearing my nana’s dress”

As we roll up to December 2023, Christmas shopping is on the mind.  We are a bit biased, but we believe that shopping second-hand from a charity shop during the Christmas season can be a wonderful choice. 

Here are five reasons we believe you should consider shopping second-hand this Christmas:

Sustainable and Eco-Friendly: By buying second-hand, you contribute to reducing waste and the demand for new products. Reusing items reduces the environmental impact of manufacturing new goods, lowering the carbon footprint associated with producing and transporting new items.

Supporting a Cause: Shopping at a charity shop directly supports the mission and initiatives of the charitable organisation. The money spent goes towards funding various social programs, community support, medical research, or other charitable causes, contributing to making a positive impact in society. If you shop at Dove you are supporting your local community, people with life-threatening illness from the point of diagnosis.  Those on a curative path, and people facing end of life.



Unique Finds and Gifts: Charity shops often have unique, one-of-a-kind items that you might not find in regular stores. You can discover vintage or rare pieces, making for thoughtful and distinctive gifts for your loved ones that have character and history.

Cost-Effective: Second-hand items are typically more affordable than brand new ones. During the holiday season when expenses can quickly add up, shopping at a charity store allows you to find great deals while still giving meaningful gifts. If you’re looking for a bargain under $15, head to our Dove Hospice Shop in Glen Innes or Panmure.  They’re full of affordable treasures!

Encourages Creativity and Individuality: Shopping second-hand can inspire creativity. You might find items that can be upcycled, repurposed, or combined with other items to create something entirely new and personalised, allowing for a unique and heartfelt gift-giving experience.

Ultimately, shopping second-hand from a charity shop not only benefits the environment and the community but also provides an opportunity for you to find distinctive, cost-effective, and meaningful gifts for the holiday season.

Visit a Dove Hospice Shop this Christmas season, find your local store here.

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