Over recent months weβve been working behind the scenes and have taken the opportunity to engage with key stakeholders including service users, referrers, staff and volunteers around the merit of slightly changing our name from Dove Hospice to βDove Hospice & Wellnessβ. β β β β β β β β β
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βWe believe by including βwellnessβ in our name that we better describe the broad range of wonderful hospice and βreturn to wellnessβ services we do deliver to our communityβ, says Simon Jones, our Dove Hospice Executive Trustee. βWe also hope this subtle rebranding will invite enquiry from potential service users about the βwellnessβ services we also offer plus remove some of the initial fear often associated with being referred to a hospiceβ.β β β β β β β β β
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Stephanie Forde, our Integrated Care Manager says βI think the rebrand better describes our Model of Care which offers so much more than the traditional focus of Hospices which is End-of-Life Care. We provide support, treatments, and wellness packages of care for people from the time of diagnosis with a life challenging condition and in an ongoing way. It is a very holistic approach which also spreads to whanau, carers and the bereaved. At Dove House there is also a focus on education, 1/1 therapies and counselling and group support to empower and enableβ.β β β β β β β β β
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We do plan to retain the names of both DOVE HOUSE and DOVE WING as both these βpremiseβ names enjoy very strong recognition in the community awareness and a positive profile which we are proud to recognise. Our seven retail shops, and the online shop, will continue to be known as your local βDove Hospice Shopβ. β β β β β β β β β
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Weβre all incredibly excited moving forward with our rebranding and will be informing you more about our clinical services through our social media channels, Instagram, Facebook, and LinkedIn. We invite you to follow, like and share to spread the word.